{"id":254,"date":"2023-04-25T15:01:22","date_gmt":"2023-04-25T15:01:22","guid":{"rendered":"https:\/\/groominghealthplan.com\/?p=254"},"modified":"2023-04-25T15:10:37","modified_gmt":"2023-04-25T15:10:37","slug":"behind-the-gloss","status":"publish","type":"post","link":"https:\/\/groominghealthplan.com\/index.php\/2023\/04\/25\/behind-the-gloss\/","title":{"rendered":"Behind the Gloss"},"content":{"rendered":"<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><em style=\"box-sizing: border-box;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"2\">Into The Gloss is built on the idea of conversation and connection.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"3\">A prolonged period of silence was therefore unsettling and raised eyebrows<\/span><\/em><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"3\">.<em>ITG has been relatively quiet in the past few months, as I have had my first baby, taken parental leave and navigated the highs and the lows of motherhood. (More on this below!)<\/em><\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"5\">I<\/span><em style=\"box-sizing: border-box;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"5\">n retrospect, it&#8217;s always better to have said something sooner, but ITG will be here for the long haul!<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"6\">We are sorry that we left you in the dark. We want to bring you back.<\/span><\/em><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"7\">You want to hear a good story?<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"8\">I gave birth to a little girl earlier this year.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"9\">After a few blurry days, my doctor had me sit down and take my blood pressure.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"10\">After that, everything happened in a flash.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"11\">I was back at the hospital, hooked up to monitors, heart machines, and IVs.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"12\">My ob\/gyn was frank and told me that I couldn&#8217;t leave because my blood pressure was too high. Your organs were showing signs of damage. If you leave, you will have a stroke.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"13\">Pre-eclampsia postpartum is a dangerous and confusing pregnancy complication.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"14\">Its main action is to cause uncontrollable blood pressure.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"15\">The nurses would rush in and out of my hospital room with the same mantra as I laid in bed for days:\u00a0<em style=\"box-sizing: border-box;\">relax<\/em>.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"16\">I watched a ton of TV, pumped breastmilk so that I could go home with plenty of it, and scrolled all the way down TikTok.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"17\">I thought about how I was uninspired by beauty when I only had time to take care of myself and the mandate to &#8220;just do it.&#8221;<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"18\">I was looking for the magic of beauty&#8211;something that would make me feel good.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"19\">When I returned to my home country, I brought that feeling back with me. My maternity leave was a mix of raising a child and navigating a whole new health landscape.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"20\">Beauty Internet was a great way to relax and take it easy.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"21\">Since I was on leave I didn&#8217;t think much about my job, which is what you should do\u00a0<em style=\"box-sizing: border-box;\">not<\/em>, but I did consider beauty and the evolution of our perceptions of beauty.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"22\">ITG was evolving, and I knew it when I returned.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"23\">In the past decade, ITG has evolved so much.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"24\">We are all much better informed about skincare and we can put on a good face.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"25\">We&#8217;re all a lot more informed about what works and doesn&#8217;t, how we express ourself, the beauty stakeholders that speak to us and the implications of industry as a whole.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"26\">We don&#8217;t\u00a0<em style=\"box-sizing: border-box;\">just read<\/em>\u00a0anymore about beauty, but we see it in action on touchpoints across the Internet.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px;\"><span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"27\">ITG will be heading in this direction over the next couple of weeks.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"28\">We are expanding our reach and extending the beauty coverage we offer.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"29\">We are introducing new franchises, and we&#8217;re also introducing some new faces.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"30\">We are telling stories to the hilt.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"31\">We&#8217;ve been working hard for a while, so please excuse our dust.<\/span>\u00a0<span class=\"wordai-block rewrite-block enable-highlight\" style=\"box-sizing: border-box; display: inline;\" data-id=\"32\">A new ITG is getting baked.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Into The Gloss is built on the idea of conversation and connection.\u00a0A prolonged period of silence was therefore unsettling and raised eyebrows.ITG has been relatively &hellip; <\/p>\n","protected":false},"author":1,"featured_media":81,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skin-care-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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